Entwicklung und Design für Online-Casinos

Ein wichtiger Punkt, der bei der Entwicklung eines Online-Casinos zu beachten ist, ist das Design. Es muss auf die Kunden ansprechend wirken, Vertrauen wecken und zum Konzept des Casinos passen. Ein universelles Design, welches sich für jedes Casino eignet, gibt es nicht. Vielmehr sollte es an das Angebot, an die individuellen Bedürfnisse der Kunden und an die Zielgruppe angepasst werden.

Farbkonzept

Einer der ersten Schritte bei der Entwicklung einer Webseite ist immer die Festsetzung des Farbkonzept. Durch die Wahl unterschiedlicher Farben können beim Besucher unterschiedliche Assoziationen geweckt werden. Schwarz, Weiß, Silber und Gold stehen zum Beispiel für Luxus und sollten verwendet werden, wenn ein hochwertiger Eindruck erzielt werden soll. Ein Beispiel für ein gelungenes, schwarzes Design ist das Casino Epoca, welches mit einem schwarzen Hintergrund und silbernen Akzenten einen gehobenen Eindruck erweckt. Grelle Farben eignen sich, wenn der Spielspaß im Vordergrund stehen soll. Auch Eigenheiten der Zielgruppe sollten beachtet werden. Im fernöstlichen Kulturraum wird die Farbe Rot mit Glück und Erfolg assoziiert. Für eine solche Zielgruppe wäre sie also die ideale Wahl.

Suchmaschinenoptimierung

Bei der Entwicklung eines Online-Casinos sollte immer an die Suchmaschinenoptimierung gedacht werden. Diese ist nämlich viel einfacher umzusetzen, wenn sie von Anfang an ins Konzept eingebaut werde. So sollten Texte zum Beispiel als solche in die Seite integriert werden, damit sie von den Suchmaschinen erkannt und ausgewertet werden können. Texte in Bildern sind zwar für den Besucher schön anzusehen und bieten mehr Designmöglichkeiten, sie sind aber alles andere als suchmaschinenfreundlich. Auch Aspekte wie Seitentitel, Dateinamen und Seitenstruktur sollten schon in der ersten Entwicklungsphase bedacht werden, denn auch sie können eine große Auswirkung auf die Platzierung in den Suchmaschinen haben. Gerade der Seitentitel ist hier von sehr großer Bedeutung, denn er wird später auch in den Suchresultaten bei Google erscheinen. Ist er gezielt gewählt, kann er neue Kunden dazu verleiten, die Seite zu besuchen.

36 thoughts on “Entwicklung und Design für Online-Casinos

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